The Power of Paid Search
What do people do when they need something? They click on a search engine. By asking Google, your prospective customers are searching for YOU. They might not know it yet, but they’re definitely looking for you. And you’ll be there to answer their question or solve their problem – if you are visible. If you’re not, they’ll find a competitor instead. Get your brand and your answers in front of more customers. Use paid search wisely for huge strategic advantages.
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I have been working with AIM Internet Marketing for over six months now and I have found a gem! Always attentive, they dig deep to understand our needs, and go the extra mile. I am continually impressed by their business acumen and attention to detail in all of our common projects and happily will recommend AIM’s services forward.
Thanks, Jeff
We are very pleased with the work done by Aim-Marketing. They have been a large help with our digital marketing strategy. Through much data and trend analysis, they have helped us put together a very professional and efficient Adwords campaign. They have demonstrated a high level of commitment, always being available to revise and adapt strategies according to our needs. Because of this, our relative click-through-rate has significantly increased which has led to higher profit and sales rates.
The team at AIM Internet Marketing has been an extremely valuable addition to our team for the past several years. We were wasting lots of money on ineffective AdWords campaigns because we were trying to do it ourselves. The team at AIM took the time to really understand our market, our services and our unique selling proposition. From there, they created powerful online advertising for us that has had over 500% return on investment. So, every $1 invested has brought in over $5 in return. That what I call a smart investment!
We have been working with Maike and her team at AIM Internet Marketing for over 3 years now, and we’re very satisfied. They are always on top of things; flexible, responsive, and understand our needs as global marketers active in U.S., Europe, Australia and more. AIM often proposes new ideas of expanding and optimizing, which helps our bottom line and business growth. It’s become natural for us to trust them with the research, management and development of all aspects in our advertising.
How paid search boosts your growth
Why are so many people and businesses are using paid search advertising?
Advertise to those who are actively looking for you.
Reduce waste: you only pay when someone clicks on your ad.
Targeting can be as general or specific as you want.
Results and ROI are highly quantitative.
Being at the top of search engine results increases website traffic and brand interest in any part of the world.
For these reasons and more, paid search remains a core element of digital promotion and an integral part of any successful online advertising campaign.
Effective audience targeting
Using paid search, we engage with your customers so you reach the right person with the right message, at the right time. It’s all about targeting. And we do it so successfully you’ll be amazed at the difference.
Target through demographics. Use Customer Match to target ads to your prospective customers based on what they have already shared with your site. And Lookalike Audiences allows you to reach new customers on Facebook based on how similar they are to your “ideal” existing audience. Target customers based on what they love with affinity campaigns, and use in-market to find out what people are actively doing, researching, and planning for right now.
We assist with reporting on the impact of your marketing activities with attribution modeling, so you know what to do better to get a better ROI.
Innovative paid search strategies
The world of paid search is changing at breakneck speed. We’re at the forefront of new techniques and opportunities so you stay ahead of the game. We help harness the applications of machine learning to drive strategy and provide effective insight. Voice search is moving forward, and location marketing PPC drives more traffic to your door.
We make it simple
It might seem like a walk in the park, but success in paid search requires expertise and some digital marketing magic.
With our extensive industry knowledge and the experience of our staff , we make the process effortless and highly profitable for you.
We handle all the elements of your paid search campaign so that it remains focused, cost-effective and organized for long-term durability. We make sure you meet your KPIs and keep achieving viable results. Whether you want to advertise on Google, Bing, Yahoo, social media or third party platforms, we are experts in:
- Initial research and strategy formulation
- Full account set up, including analytics
- Keyword research and list formulation
- Creation of ad content and design, in any language
- Regular housekeeping and optimization
- Innovative campaign expansion ideas and implementation
- Policy compliance and disapproved account resolution
- Strategic account reviews and reorganization
- Policy issues correction
Don’t be fooled by the different names, ‘Paid Search’ is also popularly referred to as: search engine marketing (SEM), pay-per-click (PPC) and cost-per-click (CPC). Whatever you want to call it, this is one of the most powerful and cost-effective forms of digital advertising available.
Our industry connections
Our close links with Google and other platforms provides us priority access to new tools and insider industry information. We always share this information, along with our insights, with our clients to keep them ahead of their competition.
Naturally, we’re Google Certified
Our accreditation as a Google Ads Certified Partner keeps us current on the latest Google Ads advancements, and assures that your campaigns will be managed to the very highest industry standards.
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Google Ads is our specialty. We are Google Premier Partners.
We’ve been helping businesses find new customers through Google Ads since 2007.
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We help you to win new customers via the Internet. Call us on
+0251-981157-2215 or write to us
hello@aim-internet-marketing.com!