Display advertising
Display advertising is primarily about graphics and images – image-heavy rather than text-heavy – to act as a dynamic and easily recognisable brand-builder. Display advertising can also precisely target segments of your market and drive your customers to take specific actions.
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What is Display?
Placement
targeting key websites
Contextual
targeting web pages by narrowing down on keywords
Audience & interest
targeting customers based on where and what they’ve searched
Demographics
targeting based on Google-derived demographic info
Mobile
targeting relevant mobile apps
Social
targeting social media
Remarketing
targeting customers and users who have already shown an interest in your site
Targeting, targeting, targeting
As you can see, display ads clearly target your users. And they are targeted at every stage of the buying cycle. You reach the users who really want to hear about your product or service. You reach people who are already interested in finding out about you. You can be as precise as you want – there’s no wastage and display advertising fits into any budget.
You set the budget, we do the work
Just tell us your budget and what you want to achieve. Then we’ll collaborate with different vendors across the industry to get you the most relevant placements that match your marketing goals. With our industry connections, we ensure the best available prices to get the most out of your advertising budget. We can place your ads across a variety of channels, including:
- Ad networks
- Demand side platforms
- Facebook Exchange
- Individual websites
- Affiliate marketers
We’ll manage the entire process of buying and strategically placing ads, alleviating you of the burden that comes with marketing across multiple channels. Plus, we set up tracking for all platforms so we can monitor and discuss results collaboratively.
A different payment structure
Based on your budget and strategic marketing objectives, we’ll identify the best ad solutions for you, choosing from:
- Cost Per Impression (CPM) ads, that remain the most common way to buy online display ads with a small fee paid every time an ad appears.
- Cost Per Click (CPC) ads, that run on different websites according to target criteria, with the ad paid for only when it’s clicked on.
- Cost Per Acquisition (CPA) ads, that are done through affiliates. CPAs are a great, no-risk addition to your strategy, as they must not only be clicked on, but a purchase must be made for you to be charged. Effectively, running CPA ads through affiliates is ‘commission only’ marketing that pays for itself.
We also manage automated purchase of display ad space in real time – maximising the benefits and minimising the risk of waste coverage.
Make the best campaign decisions possible
With so many options available, it takes real internet marketing experience to make the right decisions on the use of online display and banner advertising. AIM can maximize online banner ad visibility and ROI for any budget.
If you’d like to make the most of your online display advertising, call us at +1 (855) 380-2176 or email info@aim-internet-marketing.com to talk strategy.
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Google Ads/SEA
Google Ads is our specialty. We are Google Premier Partners.
We’ve been helping businesses find new customers through Google Ads since 2007.
Display and Native Ads
Social Ads
Ads on Facebook, Instagram, Linkedin and more
SEO
Web and graphic design
Conversion Optimization and Website Analysis
DIGITAL MARKETING STRATEGY
Branding
Remarketing
Google Data Studio Reporting
We help you to win new customers via the Internet. Call us on
+0251-981157-2215 or write to us
hello@aim-internet-marketing.com!