In case you aren’t sure what it is
Have you ever seen a banner ad while surfing the web? Then you already know what display ads are. It is a great tool for creating brand awareness and extending online reach.
Some people may think display ads largely relate to Google, but the truth is there are tons of other players out there, and the landscape is constantly changing.
Always about the targeting
Although people are not specifically searching for you, display ads still have the ability to strategically target your best potential customers. For instance, if you are selling sports equipment, your display campaigns can decide to target only websites that are related to sports. Or you can also target people based on demographics, geographics, browsing behavior, sociographic categories and personal interests.
Another distinct targeting method for display ads is remarketing. With it’s ability to capture quality leads at a low cost, remarketing is where many banner advertisers start.
You set the budget, we do the work
Just tell us your budget and what you want to achieve. Then we’ll collaborate with different vendors across the industry to get you the most relevant placements that match your marketing goals. With our industry connections, we ensure the best available prices to get the most out of your advertising budget. We can place your ads across a variety of channels, including:
- Ad networks
- Demand side platforms
- Facebook Exchange
- Individual websites
- Affiliate marketers
We’ll manage the entire process of buying and strategically placing ads, alleviating you of the burden that comes with marketing across multiple channels. Plus, we set up tracking for all platforms so we can monitor and discuss results collaboratively.
What you need to know about Facebook Exchange (FBX)
With close to 25% of the display ad inventory on the internet, Facebook Exchange offers extensive, precisely focused online advertising based on location, demographics and Facebook user information. It uses revolutionary algorithms and a system called real-time bidding to bid highest when users are most likely to buy.
Retargeting is proving to be one of FBX’s most powerful features. Initial tests on the platform show 36% higher conversion numbers than similar Google remarketing campaigns. Although this platform is relatively new to the industry, we have been working with it since its launch and can help you maximize its benefits to suit your marketing needs.
A different payment structure
Based on your budget and strategic marketing objectives, we’ll identify the best ad solutions for you, choosing from:
- Cost Per Impression (CPM) ads, that remain the most common way to buy online display ads with a small fee paid every time an ad appears.
- Cost Per Click (CPC) ads, that run on different websites according to target criteria, with the ad paid for only when it’s clicked on.
- Cost Per Acquisition (CPA) ads, that are done through affiliates. CPAs are a great, no-risk addition to your strategy, as they must not only be clicked on, but a purchase must be made for you to be charged. Effectively, running CPA ads through affiliates is ‘commission only’ marketing that pays for itself.
Make the best campaign decisions possible
With so many options available, it takes real internet marketing experience to make the right decisions on the use of online display and banner advertising. AIM can maximize online banner ad visibility and ROI for any budget.